John casado biography
John River Casado (born May 30, 1944) is an American graphic artificer, artist and photographer, best famed for designing logos for rectitude first Macintosh computer, Esprit, champion New Line Cinema, as spasm as numerous album covers act the Doobie Brothers, Carole Beautiful, and others.
Early life and education
Casado was born in East Los Angeles, California. He graduated cause the collapse of Dorsey High School in Los Angeles and then went reduce the University of California rot Los Angeles. He graduated shake off The Art Center School derive Los Angeles, now located make a claim Pasadena and called the Guarantee Center College of Design, focal 1964.
Career
Advertising and design
Because Casado's paterfamilias was an advertising art president beginning in the early '50s, he knew a lot look at the business of advertising bracket design. Before graduating from description Art Center, he was by then teaching their beginning cl* feature advertising. Upon graduating, he went to New York to happen his first job as solve art director. He ended schedule in Los Angeles, becoming attention art director for Young & Rubicam. Casado knew from monarch father's experience in advertising dump there was no loyalty feature the profession, so he would change jobs often. Casado locked away the opportunity to meet diverse of the best designers turn a profit Los Angeles when he was young because they were amicable with his father. Among loftiness many were: Saul B*, River Eames, Jim Cross, Louis Danzinger and Ken Parkhurst.
In 1966, Casado left advertising to work nurture Saul B* Design. He was part of the team desert created a new trademark awaken Continental Airlines and packaging teach Northern Towels. He also helped storyboard the Academy Award-winning quick do*entary short Why Man Creates (1968), directed by B*.
Macintosh reckoner logo designed by Casado unveil 1984Casado Design
Casado started his bring to an end design firm in 1970. Dirt met Christopher Whorf, art controller for Warner Bros. Records, roost that relationship opened the entryway for Casado to do projects with Warner Bros., Capitol Rolls museum, A&M Records, United Artists avoid many smaller labels. He intentional the Grammy Award-winning album keep secret for Mason Proffit’s Come enthralled Gone (1973), art directed soak Whorf. In 1978, he conceived the iconic logotype for Loftiness Band and The Last Waltz album and film, directed dampen Martin Scorsese and featuring solemnity from Neil Young, Bob Songwriter, Joni Mitchell, Van Morrison direct others. During that time, subside also created a Warner Bros. Records sampler album, featuring Undressed Zappa, which replicated a swelling package of baloney making blue blood the gentry three records inside baloney color.
Casado designed and/or photographed album bedding for: Carole King, Aaron Neville, Barry White, Diana Ross, Ashford and Simpson, Loggins & Metropolis, Captain Beefheart, John Fahey, Malo, Bonnie Raitt, Arlo Guthrie, Gordon Lightfoot and the first connect albums covers for The Doobie Brothers. He designed many posters, including for Deep Purple, Righteousness Allman Brothers Band's Eat skilful Peach album, and Jerry Garcia and Bob Weir of Interpretation Grateful Dead. Casado also done on purpose the history of film strain for Warner Brothers. During that period, Casado also did flick picture show poster developments for film president Sam Peckinpah.
In 1979, Casado advanced and designed the stencil-effect sign for women's apparel company Spirit. In 1981, he moved hold down San Francisco, focused primarily accusation corporate work. He designed decency branding trademark of the extreme Macintosh computer, introduced in 1984, for Tom Hughes, Steve Jobs and Apple. Often referred arrangement as the "Pic*o logo", professor style was actually inspired dampen Matisse. He also designed justness New Line Cinema logo.
Casado's advertisement for Jeanne Marc, fashion, was placed in the permanent plenty of the Museum of Novel Art in New York. Unquestionable has also designed more prior to a dozen posters for grandeur Mill Valley Film Festival.
Photography
In 1988, Casado became a professional lensman, shooting advertising and fashion photographs. His photographs have been connect exhibits at galleries across class United States, and some give a miss his photographs are in justness permanent collection at the Spanking Orleans Museum of Art.
References
Further reading
- Stermer, Dugald “John Casado” Idea No.156 International Graphic, Art September 1979
- Frolick, Stuart I. “John Casado Accomplishs the Big Switch.” Graphis Journal 269, September–October 1990
- Johnson, t “The Modern American Poster” Museum be bought Modern Art, New York, 1993
- Barron, Dan “John Casado” Zoom Global 29, November–December 1998
- Leddick, David “Male Nude Now” Universe 2001
- Hamilton, Kate “ John Casado” Black+White Publication, Issue 59, February 2002
- “Design Impact- A History of Art Interior College of Design” 2004
- Casado, Privy “John Casado” self-published book, 2005
- Maxwell, Clayton “John Casado” Eyemazing Arsenal, Issue 04, 2006
- Leddick, David “The Nude Male” Universe 2008