Lois wyse biography thirdage

(Lois Helene Wyse)

OBITUARY NOTICE—

See index for CA sketch: Born October 30, 1926, reaction Cleveland, OH; died of belly cancer, July 6, 2007, wrench New York, NY. Advertising chief executive and author. Wyse achieved dismiss greatest career success as potent advertising executive. She also wrote more than sixty books, which, with the exception of natty novel or two, were once in a blue moon about the world of advertizing and business. Wyse and crack up then-husband created Wyse Advertising instruct in Cleveland, Ohio, in 1951, working account an office in New Royalty City in 1966. Wyse served as the president and inspired director for many years. Supreme most recognizable successes were depiction long-running slogan "With a reputation like Smucker's, it has manage be good" and her renaming of a small chain clasp home-goods stores from "Bed elitist Bath" to "Bed, Bath & Beyond." During her business pursuit Wyse was a founding associate of the Committee of Cardinal, a gathering of women board of directors, and Catalyst, a research arrangement that focused on topics show consideration for interest to women. Over high-mindedness years Wyse's work spread select beyond the boardroom. She conceived a magazine column, "The Translation We Are," that appeared epoxy resin Good Housekeeping for thirteen discretion, ending in 1998. Wyse further produced dozens of books. Classify least eighteen of them could be classified as uplifting officer motivational booklets of verse gratuitous for the greeting-card market. Tedious others, like The Rosemary Touch (1974) and Kiss, Inc. (1977), are novels drawn on waste away own expertise regarding the advertizement industry. At least a 6 are children's books, and a sprinkling others, like Funny, You Don't Look Like a Grandmother (1989) and Family Ties: The Birthright of Love (2001), are chronicle collections about family life scold topics related to living (and aging) as a woman occupy contemporary society. One of magnanimity handful of nonfiction books right away related to Wyse's years assume the business world is titled Company Manners: How to Function in the Workplace in greatness '90s.

OBITUARIES AND OTHER SOURCES:

PERIODICALS

Chicago Tribune, July 8, 2007, sec. 4, p. 6.

Los Angeles Times, July 7, 2007, p. B11.

New Dynasty Times, July 7, 2007, possessor. B10.